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Frequently Asked Questions

  1. How do I join InterSearch?
  2. Where can I find InterSearch's research results?
  3. Why don't Christian organizations do more research?
  4. Who does InterSearch's research?
  5. Is InterSearch legitimate?
  6. What is the focus of InterSearch's research?
  7. When and where is InterSearch's next annual general meeting?

How do I join InterSearch?

Membership is open to all involved in international Christian media production  work.   You may make an inquiry about membership to Roger Stubbe with HCJB Global, rstubbe @ hcjb.org, or Hugh Barton with FEBA Radio:  hugh_barton@btinternet.com .

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Where can I find InterSearch's research results?

Due to the terms of thier purchase, esearch results are restricted to the members of InterSearch itself.  The are accessed via a password protected site.  Each member organization in InterSearch receives a password that can be used by anyone in its organization with access to the World Wide Web. Research results are posted in Adobe Acrobat PDF format.

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Why don't Christian organizations do more research?

Good question.  Organizations give a variety of answers, ranging from the cost of research to a perspective that says it's not needed because they trust the Holy Spirit to bless their ministry.  Although InterSearch members all believe in the work of the Holy Spirit, they also believe that achieving excellence for God and using the resources provided by prayer and financial partners requires the use of assessment tools (research).

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Who does InterSearch's research?

InterSearch obtains its research using several different methods.  First, it purchases data from market and audience research companies, either directly or as an end-user of commissioned research by such organizations as InterMedia., based in Washington, DC.  This data is usually referred to as "top-line" data, with summaries of responses to extensive questionnaires.  Detailed data sets are also available at addtional cost for members details analysis.  Second, it completes its own research, either by direct commission to organizations such as InterMedia, or by using its own internal personnel resources and staff.  All research conducted uses standard industry procedures for sampling, questionnaire or focus group design, and analysis.  InterSearch seeks the highest possible quality in all research obtained for its members.  And, as well, data located by InterSearch member organizations are also shared among the membership for their use.

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Is InterSearch legitimate?

InterSearch is a member of CIBAR, the Conference of International Broadcasters' Audience Researchers, and is the recognized representative of  international Christian broadcasters in this organization. Other CIBAR members include the BBC World Service, the Voice of America, Radio Deutsche Welle, Radio South Africa, Radio Veritas, Radio Free Europe/Radio Liberty, Radio France, Radio Sweden, Swiss Radio, Radio Russia, and many other public and private international radio organizations.   InterSearch members are able to attend the CIBAR annual meetings, and frequently do so.  They have been asked to bring their experience and results to the general meetings of CIBAR.

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What is the focus of InterSearch's research?

InterSearch research focuses on the media generally, and while radio has been the main area of interest, the developing technologies are becoming more important it their studies.  This includes attention to the context for use of radio and other media  in different societies,  access, behavior and preferences.  It also focuses on research directly relevant to program making, including assessment of program quality, appropriateness and appeal, and audience reaction.  More generally, InterSearch research focuses on issues that its member organizations think most useful to their ministries. 

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When and where is InterSearch's next annual general meeting?

InterSearch's next annual general meeting will take place at the facilities of IBRA Radio in Stockholm, Sweden February 10 and 11, 2010..  Please contact Roger Stubbe  for further details if you are interested in attending.  InterSearch membership is open to all involved in international Christian media production   work and attendance at the annual general meetings is restricted to its members.

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Roger Stubbe,  InterSearch Chairman
Revised: February 21, 2010 .