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Frequently Asked Questions
How do I join InterSearch?You may make an inquiry about membership to Roger Stubbe with HCJB, rstubbe @ hcjb.org, or Christy Prins, christy.prins @ woh.org. Back to Top
Where can I find InterSearch's research results?Research results are restricted to the members of InterSearch itself. The are accessed via a password protected site. Each member organization in InterSearch receives a password that can be used by anyone in its organization with access to the World Wide Web. Research results are posted in Adobe Acrobat PDF format. Back to Top
Why don't Christian organizations do more research?Good question. Organizations give a variety of answers, ranging from the cost of research to a perspective that says it's not needed because they trust the Holy Spirit to bless their ministry. Although InterSearch members all believe in the work of the Holy Spirit, they also believe that achieving excellence for God and using the resources provided by prayer and financial partners requires the use of assessment tools (research). Back to Top
Who does InterSearch's research?InterSearch obtains its research using several different methods. First, it purchases data from market and audience research companies, either directly or as an end-user of commissioned research by such organizations as InterMedia and the BBC World Service. This data is sometimes reported as it is received and sometimes analyzed and reported by Robert Fortner, InterSearch's Director of Research. Second, it completes its own research, either by direct commission to organizations such as InterMedia, or by using its own internal personnel resources--including its research consultants (Graham Mytton & Robert Fortner)--and staff made available by InterSearch member organizations. All research conducted uses standard industry procedures for sampling, questionnaire or focus group design, and analysis. InterSearch seeks the highest possible quality in all research obtained for its members. Back to Top
Is InterSearch legitimate?InterSearch is a member of CIBAR, the Conference of International Broadcasters' Audience Researchers, and is the recognized representative of international Christian broadcasters in this organization. Other CIBAR members include the BBC World Service, the Voice of America, Radio Deutsche Welle, Radio South Africa, Radio Veritas, Radio Free Europe/Radio Liberty, Radio France, Radio Sweden, Swiss Radio, Radio Russia, and many other public and private international radio organizations. Back to Top
What is the focus of InterSearch's research?InterSearch research focuses on the media generally, and radio particularly. This includes attention to the context for use of radio in different societies, media behavior and preferences. It also focuses on research directly relevant to program making, including assessment of program quality, appropriateness and appeal, and audience reaction. More generally, InterSearch research focuses on issues that its member organizations think most useful to their ministries. Back to Top
When and where is InterSearch's next annual general meeting?InterSearch's next annual general meeting will take place in Silver Spring Maryland in November 2008. Please contact Roger Stubbe or Christy Prins for further details if you are interested in attending. InterSearch meetings are open to all involved in international Christian radio work. Back to Top
Robert S. Fortner, Director of Research, InterSearch.
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