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InterSearch's research consultants work with the member
organizations to assure that they can get as much good from their research investments as
possible.
Approaches to Training and Consultations
- InterSearch research consultants will meet with the programmers or
managers of InterSearch's member organizations to explain research results, train them in
interpreting and using research, and answer questions about how to use research to improve
their programming.
- InterSearch research consultants will hold regional seminars and
invite all the broadcasting organizations together to discuss the media environment of
that area. This provides an opportunity for broadcasters to learn from each other,
for InterSearch to share the results of its research program with other interested
organizations, and to develop relationships with other broadcasters that may result in new
collaborative ventures.
- InterSearch publishes a research magazine that attempts to address
"real world" issues faced by Christian broadcasters and to suggest how research
might help them address these issues.
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